Destructuring the traditional newspaper and magazine holder and giving shape to an innovative product, that is designed keeping recycling in mind. Labo, the Magazine Holder was created by Nestart shifting to the phases of circular economy. Brass is added to the recycled material, it is a noble material that is worked according to a tumbling process. The finish gives an industrial feel that is, at the same time, chic and fashionable.
The project was born thanks to the collaboration with the group Alkemia, during the Bologna Design Week. Exchanging ideas and comparing points of view with Gloria Gianatti and Alessandro Mattia, Sapiens Design, were particular fruitful. Recycling is the exhibition theme, Labo, the Magazine Holder realizes the circular economy, just like the reality of Nestart does.